Concept Pitch

Concept Mapping (filled)


The Concept Pitch template is perfect for preparing a pitch to discuss the unique value of your idea. The above example discusses how a concept pitch might be filled out for a new tech company creating an innovative mouse.


The first step in creating a concept pitch is diagramming the overview of your solution and providing the specific pieces of value that it brings to the table. After clarifying that, you want to create a detailed walkthrough of how your idea works. Get as specific as you can here to really refine the details. The final piece specifies the metrics that you use to test your success, the risks posed by this solution, and the testing mechanics that will determine how your vision is translated accurately.


  1. Before you begin, make sure to define your concept with your team so you work from a shared understanding of your concept’s features and values.
  2. What problem does this concept solve? Brainstorm solutions for the existing problem your concept is targeting and how it will improve that problem.
  3. What’s the value proposition? What is the core idea behind why your concept is better or more valuable than other similar concepts?
  4. How does your concept work? Make sure you get as specific as you can in detailing the ways your concept functions and the value it provides to people.
  5. How will you measure the success of your concept? What metrics will you use to gauge your specific and overall success?
  6. What would cause this concept to fail? What are the risks you are taking on? What things have the propensity to go wrong?
  7. How will you test your concept? How can you validate that your concept has value and will be used by customers?

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