The CO-STAR template helps develop a powerful value proposition based on the elements that make up a business model. When organizing these onto your canvas, you can map out what’s most important and cement the unique and lasting value behind your vision.
In the above example, we outlined a CO-STAR template for a new water bottle competitor and showed how they might break into a saturated market.
We began by analyzing the potential customers and market opportunity and proceeded to brainstorm solutions and discuss the more tangible side of the product. After establishing how your solution is different, both in its vision and reality, you can analyze the results of future implementation and how all of this will be expressed through your final value proposition.
Below you can find some prompting questions that will help guide your CO-STAR exercise. You can also find them in the help section when you open the board in Fresco.
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