Engaging New Customers

Engaging New Customers (filled)


Use this board to map out ways to reach and engage new customers.


When attempting to reach a new market of customers, it’s important to isolate each stage in their journey and think about how they can be optimized. This template organizes this journey into five stages: Reach, Impress, Engage, Exit, Return.


In our example above, we discuss how an online marketplace looking to expand their business might utilize this template.


  1. Reach → How will potential customers learn about us and where will they be able to find us? How will we reach them?
  2. Impress → Once a user has found us, what impression do they get from visiting us? How will we impress them?
  3. Engage → What are the actions the customers perform? What activities do they engage in?
  4. Exit → What lasting feeling do customers get when they exit the experience?
  5. Return → What do we do to entice the customer back? Why do they want to return?

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