Use this template to focus on the person you’re designing for to understand their needs better as they use your product/service.
Creating a persona map is one of the most important aspects of effectively targeting your principal user is, starting with a clear understanding of who they are. The persona map helps do that effectively by breaking down their demographics, identity, goals, and frustrations. In the above example, we look at some of the factors that make up the principal user of an online whiteboard service.
When looking at the user’s demographics and identity, you want to get as specific as possible. Where applicable, this should always be informed by real customer data, not their specific name, but their loose or aggregate demographics. This goes for their goals and frustrations as well. If you make it as specific as you can, you will have an easier time targeting similar users in the future.
A fishbone diagram is a template that breaks down problems in a way that helps teams identify and address the root cause of an issue.
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Rose bud and thorn design thinking is a step-by-step process that aids problem-solving and productivity across various industries.