Use this template to envision a scenario that your principal user walks through and brainstorm possibilities to alleviate their pain points.
Scenario planning is the perfect template to use when mapping out a specific customer experience in advance. In our example, we walk through the experience of a customer buying a plant from a store. You proceed through this template by analyzing the steps they take, the specific actions they do, what they think/feel about those actions, and the problems you can focus on to optimize their experience.
For example, if one of your user’s main actions is browsing the store for a plant they like, you might have to focus on solving a problem with the store layout. Each step in their experience that is either neutral or negative is a potential place to improve, which can be easier to see once organizing their experience into the scenario planning template.
A fishbone diagram is a template that breaks down problems in a way that helps teams identify and address the root cause of an issue.
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