Standard XY

XY Matrix (filled)


Use this template to map any two variables on an XY axis.


Our example of the XY Matrix focuses on mapping stakeholder interest in regard to a sports franchise. This template is very versatile and can be customized in a number of different ways to fit your diagram. If you want to access it yourself, use the link above and start collaborating.


  1. Collaborate with your team to add all of your notes into the idea bank on the left. This is a good place to gather all of your ideas before you begin mapping them out.
  2. After you finish brainstorming ideas,  work together to map them on the matrix based on how they rank from high to low. Their ranking will be determined by the variables that you choose to put on each axis.

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