Strategy Choice Cascade

Strategy Choice Cascade (filled)


Use this template to help guide and refine your strategy to enter a market or evaluate and approach. By positioning your contributions around your “How to Win” statement, you can position your strategy directly towards your markers of success.


The strategy choice cascade template is perfect for creating a value proposition throughout a company and diagramming how to create value and succeed in each phase of a business. In our example, we walk through how this template can be used for Tesla.


The primary value in this template comes from each distinct phase and how they relate to each other. The template is supposed to be fluid, so there’s no one direction the ideas flow. This means everything needs to be mutually informed and relate to the rest of the template, ensuring ideas are in line with each other.


  1. In order for this template to work effectively, the ideas between the boxes must be dynamic, and you must be able to move from box to box in multiple directions. This dynamism allows your team to create agile and thorough solutions.
  2. Winning Aspiration: What is your purpose? What are your financial and non-financial goals? What is your vision?
  3. Where to play: Where do you fit into the current ecosystem? What adjacent categories can you prioritize to create a niche?
  4. How to win: What are your priorities to win your main objectives? What is your competitive advantage?
  5. How to configure: What new capabilities are required to win? How can you leverage existing assets to your strengths? What strategic investments and innovations are required?
  6. How to deliver: What must happen internally for this to work? What internal structure and governance is needed? What are the desirable internal attitudes and behaviors?

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