Use this template to identify current strengths and weaknesses with your product/service while also locating possible opportunities and threats. This template should give you a vision of the current position of your product/service and some potential paths forward.
In our example, we outline a SWOT template for Airpods. You can look at the potential competition for Airpods, how they have an advantage over their competition, what markets they could expand to, and where they could improve their product.
If you want to test this template, use the link above to begin your analysis.
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