Use this template to analyze new possibilities based on the intersections of different parties and different categories for solutions


  1. Begin by formulating a general “how might we” statement to guide your brainstorming. This should relate o a specific goal or project.
  2. At the top of the 4 columns, write down different users who would be affected by the “how might we”. Consider the persona’s that usually interact with your product/service.
  3. At the beginning of the 4 rows, write down different categories that could possibly enable solutions to your “how might we” statement. These could be things like technology, approach, context, etc.
  4. In the intersections formulate ideas for how the people and categories relate in context to your “how might we” statement and use these intersections to formulate new solutions.