Experience map vs. customer journey map - They are extremely similar but have some important differences. Learn more on Fresco.
Understanding how experience maps work is about learning how to build an experience map, and that's what we'll detail on Fresco.
Experience map applications range from improving user experience, creating a customer culture, and improving collaboration.
An experience map is a tracking board that shows what customers are thinking about and how they are feeling. Learn more on Fresco.