Learn the similarities and differences between story maps and journey maps in this simple overview on Fresco.
Things like prioritizing user value and internal input are factors that make story mapping unique. Learn more on Fresco.
We have unfolded the main steps of how to build a story map for our readers. Add each of these to have an efficient and engaging story map.
The most obvious story mapping advantages include prioritizing customer experience and improving communication. Learn more on Fresco.
Story mapping is the process of evaluating a customer journey and improving their experience. Learn more on Fresco.