Use this template to map out the experience of your principal user to better understand their journey.


  1. Map out an experience for your ideal customer by adding notes to the three rows depicted. The contributions should be related to the product/service you’re providing.
  2. Start arranging notes based on what your customer has to learn, what they have to use, and what they have to remember. By analyzing these three categories, you should be able to gain a better understanding of the customer’s experience and what parts of their journey don’t align with your vision.