Use this template to envision a scenario that your principal user walks through and brainstorm possibilities to alleviate their pain points.


  1. Begin by envisioning the specific scenario you are trying to solve for your principal user and write down the steps they need to take from start to finish.
  2. Doing: Write the specific actions your user will have to take during each step of the process. This will be a more detailed list of small tasks in order to accomplish each step.
  3. Thinking: Write down what your user might be thinking for each action they take in the “doing” section. 
  4. Feeling: After you’ve mapped their specific thoughts and actions during this process, analyze these thoughts/actions to determine the possible pain points in your user’s experience.