Eisenhower Matrix- A guide

The United States 34th President, Dwight D. Eisenhower, gave a speech in 1954, saying, He has two kinds of problems, the urgent one, and the important. He further discerned that the urgent one is not important, and nor is the important one ever urgent. As humans, there are always tasks to be done, and the best way to ensure they are done right and yield the right results is to prioritize them. The Eisenhower Matrix is a prioritizing tool for the successful completion of tasks and effective time management. On this note, here is a guide on Eisenhower Matrix.

Eisenhower Matrix- A Guide

Eisenhower Matrix Definition

The Eisenhower Matrix is also known as Urgent-Important Matrix, Eisenhower Method, and the Time Management Matrix. It is a time-management tool that aids in prioritizing tasks based on urgency and importance. With this Matrix, people can determine tasks they should do first, the ones they can schedule, those in need of delegation, and those they should eliminate or do last. 

There is a bias about the urgency of tasks, where people emphasize time-sensitive projects regardless of their rewards. It is because time-sensitive tasks have consequences and are prioritized over work with greater rewards. With the Eisenhower Matrix, this bias is eradicated, as jobs are prioritized based on urgency and importance.

The Origin of the Eisenhower Matrix

The Eisenhower Matrix was invented by Dwight D. Eisenhower, the 34th President of the United States, who served from 1953 until 1961. In 1961, Dwight addressed the Century Association with a speech on how no one can define the difference between long-term and short-term accurately, except the one in need of such definition. He went on to discuss how people are almost compelled to give their attention to the most urgent present rather than the important future when faced with a crisis. This and many others like the one earlier mentioned were his ways of emphasizing how the urgency and importance of tasks influence the need for prioritization.

Dwight had always made tough and crucial decisions due to all the activities he handled. He was a general in the United States Army before becoming President of the United States. During World War II, Dwight was a five-star general who became an Allied Forces Supreme Commander. He also became NATO’s first supreme commander. All of these responsibilities led him to invent the iconic worldwide Eisenhower Matrix. He propagated how the framework for prioritization combats the “mere-urgency” effect, eliminates time-wasters, and creates more mental space for progress on set goals. Stephen Covey, a renowned author, popularized this phenomenon in his book, The 7 Habits of Highly Effective People.

How the Eisenhower Method Works

The Eisenhower Method is based on the Urgency-Importance concept. Here, the Matrix focuses on this concept to sort and prioritize tasks. The two factors to consider before using this method are:

  1. Urgency: This involves the time-sensitivity of a task. It refers to how jobs demand immediate attention and, when not granted, are followed by specific consequences. An urgent task is always time-bound but may not yield great results.
  2. Importance: This involves the value of a task. It refers to the contributions of such projects to the broader or long-term goals and objectives. An important assignment is not as time-bound as an urgent one but vital for long-term goals and objectives. An important task requires meticulous planning to ensure it yields more significant rewards.

The Eisenhower Matrix has four quadrants representing the levels of urgency and importance of projects. These quadrants are labeled 1 to 4 and are referred to as “Do first, Schedule, Delegate, and Eliminate.” Based on the urgency-Importance concept, one has to do the tasks that fall under quadrant 1, schedule those under quadrant 2, delegate the ones in quadrant three and eliminate those in quadrant 4.

Breakdown of the Urgent-Important Matrix Quadrants

The Urgent-Important Matrix quadrants are as follows:

Quadrant 1- Do First

It comprises urgent and important tasks, which are carried out immediately. These projects are of the highest priority, and failure to do them within the stipulated deadlines would lead to consequences. Also, the consequences of carrying out these tasks with poor results are significant. An example of a quadrant 1 task is the presentation of a work-related report required in a crucial meeting.

Quadrant 2- Schedule

Quadrant two jobs may not have defined or time-sensitive deadlines; however, carrying them out is vital for long-term goals and objectives. It comprises important but not urgent projects; hence, it is best to schedule them. They are next in priority after the quadrant one tasks. An example of a quadrant 2 task is attending a professional networking conference. Effective management of quadrant two jobs will lighten the burden of quadrant one tasks.

Quadrant 3- Delegate

Quadrant 3 tasks are usually called “busy tasks” as you can delegate them without significant problems. It comprises urgent and unimportant tasks; they contribute less to the long-term goals and objectives. Such tasks are delegated to others, as there is time sensitivity to them; however, they are not much significant in the long run. An example of such work is completing administrative tasks. For such projects, use discretion to evaluate the level of urgency and importance.

Quadrant 4- Eliminate or Do Last

It comprises tasks that are neither urgent nor important, so it’s best to eliminate them if they don’t add anything to the long-term goals and objectives. If they would add value, though such is almost insignificant, they may be done last. These projects are of the least priority and are usually not necessary. An example of a quadrant 4 task is organizing files.

Cases of Eisenhower Matrix Use

Using the Eisenhower Matrix may not seem feasible until it is explained practically. Here is a case study showcasing the application of this method; 

If, for a day, a worker has the following tasks to carry out:

  • Present the team report during the team meeting.
  • Complete an employee performance review.
  • Review an essential document for the team manager.
  • Organize files in the team library.
  • Chat on personal Instagram.
  • Organize and schedule team activities.
  • Sort through spam mails.
  • File taxes.
  • Complete administrative tasks.
  • Come up with third-quarter goals.
  • Sign up for an event as a volunteer.
  • Hold weekly team meetings.
  • Meet with the logistics team manager.
  • Finish menial paperwork.
  • Attend a professional networking event.

The worker will make a to-do list and assign these tasks based on urgency and importance to their respective quadrants. 

The resulting to-do list would look like this:

First Quadrant- Do First

  1. Review an essential document for the team manager.
  2. Present the team report during the team meeting.
  3. Come up with third-quarter goals.
  4. File taxes.

Second Quadrant- Schedule

  1. Complete an employee performance review.
  2. Attend a professional networking event.
  3. Sign up for an event as a volunteer.
  4. Hold weekly team meetings or virtual workshops.

Third Quadrant- Delegate

  1. Complete administrative tasks.
  2. Finish menial paperwork.
  3. Organize and schedule team activities.
  4. Organize files in the team library.
  5. Meet with the logistics team manager.

Fourth Quadrant- Eliminate or Do Last

  1. Chat on personal Instagram.
  2. Sort through spam mails.

Other cases where this method is applied include:

  • You are scheduling when to start your gym activity. Review essential documents for your manager within a stipulated period.
  • Delegating a suitable person for a task someone has asked you to do on their behalf. For this, it is best to refer the person to the original person that requires a stand-in.
  • Discovering and putting an end to bad habits like gaming and checking one’s social media account at work. These bad habits can reduce the productivity of quadrant one and two tasks. 

Avoiding the “Urgency Trap”

The Urgency trap, also known as the “Mere-Urgency Effect,” is a phenomenon that refers to how bad people are at time management and prioritizing tasks. A Journal of Consumer Research study examined how people prioritize tasks of mixed importance and urgency. In this study, five different experiments were carried out through an observation method, and a curious pattern was discovered. The pattern showed that most people pay attention to time-sensitive tasks over less urgent ones, even if the less critical tasks give more significant rewards. In simpler terms, the study proved that people are more likely to prioritize projects with deadlines over those without them regardless of the long-term benefits.

Such a pattern is more prominent in those that describe themselves as “busy.” The study went on to show that these “busy” people were more likely to work on urgent projects with lower benefits. This is because they were fixated on the project duration rather than the long-term payoffs. Psychologically, it is bolstered by the observation that people who seem time-constrained would prioritize tasks that make keep them focused on the clock. This has proven to reduce the productivity and effectiveness of long-term goals and objectives. 

However, when the participants considered the resulting actions of their choices, the study showed that they most likely regarded important tasks over urgent ones. The study’s findings summarize that if there is consideration of long-term reward of projects before selecting the urgent ones, people can focus on those that matter. They can also eliminate urgent distractions that may hamper productivity, efficiency, and long-term benefits. 

This is where the Eisenhower Matrix becomes applicable, as it can help people avoid the urgency trap. As a simple time-management tool, the method allows people to consider the long-term benefits of the projects before selecting the urgent ones. People’s daily activities are well-planned, and they work better to yield value for long-term goals and objectives. This way, they become both effective and productive while carrying out these tasks in order of urgency and importance.

 How the Eisenhower Matrix applies to the Pareto Principle

One of the most famous principles employed is the Pareto Principle regarding personal productivity. The Eisenhower Matrix applies to the Pareto Principle, also known as the 80/20 rule. The 80/20 rule states that 20% of a person’s effort will yield an 80% outcome. The same rule applies to organizational measures and results and investments and profits.

Urgent-Important Matrix applies to Pareto Principle as it helps people identify and determine the tasks their 20% efforts would impact more to yield 80% outcomes. With the Eisenhower Method, people can avoid wasting 80% less impactful efforts. This method does not show you directly the 20% of work to focus on; however, it gives insight into the tasks that would constitute the 20%. With this, people can generate more significant results.

Limitations of the Eisenhower Method

While this method is excellent time management and prioritizing tool, it fails to consider specific salient points. These points include:

  • Availability of resources, effort levels, and task complexity can influence the ability to carry out these tasks despite their levels of urgency and importance.
  • The tool is most effective on a few tasks per quadrant. A higher number of jobs may require further prioritization within each quadrant. If one has voluminous work, filling out the Matrix may become a task on its own, which is of a lesser priority and more time-consuming.
  • While this method is suitable for those in management positions, it has limited value for those that cannot delegate tasks or carry out their activities independently. Without it, there is less indication of what is urgent-important and urgent-not important. It is due to the delegation option in quadrant 3.
  • Changing schedules will also make this method ineffective. Users may be unable to prioritize projects and end up working as delegates for someone else’s quadrant three tasks.


The Eisenhower Matrix is a prioritizing tool for the successful completion of tasks. With this time-management tool, everyone can enhance their productivity and get better results from their activities. With this guide, we have discussed the Matrix, how it came to be, and how it works. We have also examined how to use it, how it is used to avoid the urgency trap, its limitations, and its application to the Pareto Principle.

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