Description

Use this template to better understand and empathize with your customer.

Instructions

  1. This template helps you better understand who you’re designing for and empathize with your customers.
  2. Does: What does your customer do? Diagram information about the tasks they complete, their position, and the daily action they perform with your product/service.
  3. Think: What goes on in your customer’s head as they perform the tasks that you previously listed? 
  4. Say: What kind of things does your customer say to their team? These should reflect the tasks they accomplish and their motivations for doing so.
  5. Feel: How do they feel about the tasks they accomplish? What do they need, and what are their roadblocks?