Use this template to focus on the person you’re designing for in order to gain a better understanding of their needs/desires as they use your product/service.


  1. Description: In order to gather this understanding, you need to define the persona you’re analyzing. Write some information about your persona’s age, education, job title, and background. This provides a solid base to analyze the ideal person you’re solving a problem for.
  2. Goals: What does success look like for your persona? What are they trying to accomplish?
  3. Attitudes: How does your persona feel about the tasks they have? What motivates them? What concerns do they have?
  4. Say: What does your persona say to their team when they are working on their tasks? What about when they hit roadblocks?