10 Benefits of Mind Mapping

If you’ve been looking for a new way to brainstorm or have been struggling to memorize information, mind maps are the perfect tool for you. Mind maps are used by students and professionals to help visualize relationships and retain information. Memorization and retention are only two of the many benefits of mind mapping, and there are many more that are worthy of discussing in detail.

We’ve put together a simple guide of the ten benefits of mind mapping to help communicate why they’re so effective. Here is a brief summary of our ten benefits of mind mapping. 

  • Makes it easier to retain information: The sequential structure of mind maps helps your brain retain information and memorize it quickly.
  • Helps people learn new concepts: Mind maps help connect concepts and facilitate meaningful learning.
  • Makes learning more engaging: Mind mapping created deep interactions with content, making the learning process more engaging.
  • Breaks down complex relationships: Mind maps organize ideas into an easy-to-follow structure that allows you to simplify complex relationships.
  • Improves your creativity: By using creative freedom to organize your mind map, you can gain a more holistic understanding of how everything connects.
  • Increases productivity: Mind maps aren’t just pretty; they’re effective too. These diagrams improve your efficiency by speeding up comprehension and allowing you to jump quickly to different applications.
  • It has many flexible applications: Mind maps have no designated application and can be used in a ton of different ways, including brainstorming, note-taking, and diagramming.
  • Enables more effective collaboration: Because mind maps utilize a visual interface, they make collaboration simple and intuitive.
  • Helps facilitate problem-solving: Whether used in daily life or a professional context, mind maps allow you to diagram an issue and think critically to find new solutions.
  • Helps document patterns of thought: Mind maps use visualization to help create strong associations between ideas, helping document patterns and thought structures.

Quick Mind Map Summary

Fresco defines mind maps as “A mind map is a simple visual tool that helps organize ideas in an easily understandable, sequential structure. It can be used to capture different ideas and display their relationship while organizing them in a way that doesn’t clutter and disorient the brain.”

Mind maps are effective because they mimic the way the brain learns. They structure information that expands outward from a central idea rather than reading down in a linear pattern. Having a central structure that branches out to different relationship trees makes digesting information much easier, allowing people to memorize and communicate tiers of information quickly. If you want to read more about how mind maps are structured, you can check out our mind map overview here.

Mind mapping, as a concept, has grown since its inception in 1974 and has come to encompass similar structures like spider diagrams, bubble maps, or concept maps. All of these templates begin with a central idea and expand outward to create branches of information that relate to the main concept. Similarly, they all share the benefits of mind mapping, which we will dive into now.

Makes it Easier Retain and Recall Information

Retaining information is critical when collaborating, brainstorming, or participating in a virtual workshop. In all of these scenarios, you must be able to apply your key takeaways for your efforts to be impactful. Mind maps make retaining information much easier, meaning you can make significant progress with each collaboration session.

Because they’re structured to help connect ideas in the same way your brain naturally processes information, mind maps make retaining information more natural. Studies have shown that, when applying mind mapping to studying, students are able to retain information 10-15% better than through traditional methods.

For studying, memorization, or any professional application, the connections you come up with when mind mapping are easier to remember and, therefore, can be put to better use.

Helps People Learn New Concepts

When learning new concepts, people do multiple types of learning. They are known as non-learning, rote learning, and meaningful learning.

  • Non-Learning: You heard something but forgot it immediately. This is when information isn’t committed to memory.
  • Rote Learning: This is when you learn something but don’t connect it to other related information. It’s commonly found in repetitive learning. For example, you memorize the eight planets in the solar system but don’t know their order or anything about them.
  • Meaningful Learning: Meaningful learning happens when you learn something, commit it to memory, and connect it with other relevant pieces of information. This means it was genuinely incorporated into your knowledge base, and you can use it to connect new future details.  

One of the biggest benefits of mind mapping is it allows you to easily take advantage of meaningful learning and connect existing pieces of knowledge. 

When using mind maps, because of their inherent structure and ability to connect to other elements, you can easily relate multiple concepts and cement their relationship in your memory. This means that you will learn new information faster and more in-depth through mind maps.

Makes Learning More Engaging

One of the reasons mind maps help create meaningful learning for people is that they use an engaging structure to communicate information. The root cause of people not remembering information is often due to it being presented in a boring format. Whether it’s Cornell notes or an unstructured brainstorming whiteboard, sometimes traditional formats aren’t engaging enough to grab people.

Mind maps present information in an engaging and easy-to-comprehend structure, encouraging people to pay attention, learn, and commit it to memory. One of the reasons mind maps are so engaging is because they provide deep interactions with the content rather than just a review of it. When you develop a mind map, you really work with the structure. This interaction helps facilitate deep learning and creates an engaging environment.

Not only is the structure engaging, but it also integrates unique elements like colors, formatting, and images to make the content pop. Mind maps can implement colors, unique branches, and overall personal style to your diagram to both increase the visual attractiveness of the map and also denote different personal details that help increase memory retention.

Breaks Down Complex Relationships

Mind mapping is relied upon by people across the world for one primary reason: it’s effective. This efficacy comes directly from mind maps’ structure, expanding upon concepts and creating easy-to-follow channels of information.

Mind maps create a sequential structure of understanding, allowing you to pose a central idea and follow it down multiple branches without losing your concept’s overall context. This will enable you to see how your concept applies as your focus narrows and how different layers of associations relate to the overall concept and each other. 

Mind maps create an interconnected structure, diagram relationships, and break free from linear thinking. This allows you to see the bigger picture when working together and helps develop solutions that are accurately informed. Because of this, it’s often applied to strategic planning, journey mapping, brainstorming, or creating a list of notes.

Improves Your Creativity

Mind mapping allows you to structure information in a way that breaks the mold of traditional thought structures. When you visualize your thoughts in a different, more naturally structured way, you can gain the perspective that was missing previously. Additionally, it allows you to be much more creative when brainstorming and visualizing information.

It shouldn’t be understated the fact that mind mapping is a predominantly visual exercise. By using creative freedom to organize your work, you can gain a more holistic understanding of how everything connects and put it into memory.

Mind maps also provide a more engaging structure for the human brain, allowing people to make creative associations that might not have been initially present. This type of organized thinking is super helpful to creativity and allows people to jump around through the mind map and quickly transition between ideas.

Increases Productivity

As we continue to discuss the benefits of mind mapping, it’s important to note that across all of the aforementioned benefits, mind mapping can help increase your productivity. Mind mapping makes it easier to conduct all the activities we’ve discussed, which has a notable effect on the productivity of both teams and individuals.

Increasing productivity doesn’t just mean moving faster. With mind maps, you can create and communicate ideas faster while operating with the same level of understanding. This combination helps increase your productivity and allows you to tackle more problems, brainstorm quicker, and communicate with confidence.

Has Many Flexible Applications

Mind maps are diagrams that can apply throughout the professional and academic world. Because of the wide range of applications, you can use them to communicate information to many different parties. Finding structures that can facilitate efficient communication isn’t easy, and mind mapping streamlines this process. 

From creating a study guide, to mapping out a concept, to facilitating a brainstorming session, there are a ton of applications for mind maps. Here are some of the scenarios that mind maps can apply:

  • Brainstorming
  • Virtual workshops
  • Problem-solving
  • Breaking down a sales pitch
  • Diagramming lecture notes
  • Creating multiple different outreach strategies
  • Organizing personal life
  • Creating an org chart
  • Updating a conversation planner
  • Onboarding employees
  • Building a flowchart

While many of the benefits of mind mapping come professionally, they can even apply to your personal life to create good habits. For example, you can use them effectively to document a meal plan, make a structured diet, or follow a regular workout routine. In all of these scenarios, mind maps will help diagram the information in an easily digestible way and can be updated at any time to reflect important changes.

Enables More Effective Collaboration

One thing that mind maps facilitate far better than traditional thought structures is collaboration. Because mind maps utilize a visual interface, they make collaboration simple and intuitive. People can all interact on a shared mind map, or they can use them in parallel and compare their differences. Either way, mind maps create a visual format that can quickly communicate information during a collaboration session.

Especially through an online whiteboard, mind mapping can be used during a variety of collaboration exercises and can be integrated into any template. Because they’re so communicative and can help share information intuitively, they’re the perfect tool to incorporate into a collaboration exercise.

Helps Facilitate Problem-Solving

Mind maps clarify the brainstorming process and can help explore relationships from a new perspective. Because of this, they can be very effective when problem-solving. By documenting the issues, concepts, and factors relating to your main issue, you can create solutions that address the problem at hand and are well-informed due to the surrounding context.

Additionally, because you aren’t tied to a linear structure, you can easily integrate new information and organize it based on the context established by the mind map. Whether used in daily life or a professional context, mind maps allow you to diagram an issue and think critically to find new solutions. 

Helps Document Common Patterns or Thought Structures

Documenting patterns or structures of thought is difficult just using words, so mind maps create a visual element to help create strong associations. Because mind maps are so visual, they can be extremely useful when documenting common thought patterns. Some examples of this might be an onboarding flow, a sales call breakdown, or a flowchart.

Using mind maps to document a thought structure is incredibly helpful because they allow you to explore different trains of thought within the overall context of your idea, so you can ensure you’re never wavering too far from the main goal.

One specific application where this could be helpful is when delivering a presentation. When presenting, it’s incredibly helpful to have a mind map of your speech to demonstrate the structure and flow of ideas throughout. When you diagram each part, you can understand where it’s going and how it relates to the main idea with just a glance.


Mind maps are critical if you’re looking to increase your ability to memorize and comprehend complex relationships, and regardless of what field you work in, they will always be applicable.


Fresco Logo

Fresco is focused on visual collaboration with a mission to expand the possibilities of teamwork online.



Recent Posts

Learn More

Scope creep is a term that refers to the expansion of scope throughout the course of a project. Learn how to avoid it by using Fresco.

A fishbone diagram is a template that breaks down problems in a way that helps teams identify and address the root cause of an issue.

The Agile methodology is a workflow that emphasizes cyclical improvements, collaboration, and frequent adaptation in order to solve problems.

Mind Maps present a unique solution to brainstorming and offer an intuitive structure to help you retain information. Learn more on Fresco.

Stakeholder mapping is the process of identifying, diagramming, and prioritizing stakeholders by analyzing their influence over and interest in a project

Online whiteboards do an incredible job connecting workspaces and engaging people in various collaboration activities. Learn more on Fresco.

Visual collaboration enables people to expand their connection globally, and unlock a world of new capabilities. Read to find out just what is possible.

With the workplace changing permanently, people must adapt to embrace virtual activities. Learn how to optimize your next virtual workshop at Fresco!

What is a Fishbone Diagram? Fishbone diagram (also known as the Ishikawa diagram) is defined as a ‘casual diagram’ methodology that aims to find root

What is Ansoff Matrix? Ansoff Matrix is defined as an enterprise growth planning method that aims to find new growth avenues. These growth avenues are

What is PESTEL Analysis? PESTEL analysis is defined as a business impact study that aims to understand the effects of 6 key external factors, which