This template is useful to teams looking to define value to their users determined by their specific needs. Product Alignment is most effective to teams that are planning their features pre-launch.


  1. Begin to brainstorm ideas based on who your audience is, what value you will provide them, and how you will surprise/excite them. 
  2. After analyzing the contributions in the previous three columns, assemble several action statements combining relevant who, what, and wow notes. These action statements will resemble ways to go forward with your potential release.