Use this template to identify current strengths and weaknesses with your product/service while also locating possible opportunities and threats. This template should give you a vision of the current position of your product/service and some potential paths forward.


  1. Strengths: What are the things you do well? What are the things that make you unique? What do other people perceive your strengths to be?
  2. Weaknesses: Where could there be room for improvement? Where are you lacking resources?
  3. Opportunities: Where do you see a gap in the market? What market trends can you take advantage of? How can you use your strengths to pivot into opportunities?
  4. Threats: What are the potential threats and how could they harm you? What is your competition doing that you aren’t?